Artists in Business

During my internship I have the opportunity to watch artists and designers involved in the marketing process. This is an interesting struggle as the artists are unaware of deadlines and are more invested in the artistic process than anything else. The marketing department on the other hand is not only concerned with deadlines, but also has to deal with restrictions placed on them by the brand and by the different parties involved. This would seem to hinder the artistic process. I thought it would. However it becomes an opportunity for the artists to think outside of the box and to create work that would not have been conceived if they were not forced to create something based on specific guidelines. This struggle that they endure is essential to putting a product on the shelves. Both parties must fulfill their duties in order to put out the best product possible.
(Melissa)